Challenger Brands vs. Establishment Brands in Google

In both business and social spheres, we talk constantly about hot new brands stirring up various markets. And where there’s talk, there’s typing. To take the pulse of America’s hottest brands, in both traditional and emerging categories, we’ve examined Google search trend data for both the Davids and the Goliaths they’re up against.

Source: Challenger Brands vs. Establishment Brands in Google | SLANT

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