Broadcast TV Is Still Outpacing Netflix’s Top Shows by Millions of Viewers Per Episode

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they’re still lagging far behind TV’s top programs, according to data obtained exclusively by Adweek.Multiplatform measurement firm Symphony Advanced Media—whose data was recently used by NBC as evidence the network was staying well ahead of Netflix—has released a new round of viewership stats showing the biggest shows in streaming still don’t measure up to broadcast’s top series.Symphony’s VideoPulse measurement tool looked at the average 18- to 49-year-old audience per episode within the first 35 days of broadcast, and includes DVR, on-demand and streaming data in addition to live viewing. While some of this data was shared by NBCU ratings guru Alan Wurtzel last week, the data released today offers a more complete picture of the 18-49 audience last fall per episode on Netflix, Hulu, Amazon and Crackle’s original series.

Source: Broadcast TV Is Still Outpacing Netflix’s Top Shows by Millions of Viewers Per Episode | Adweek

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