Have you ever called a lead on a Tuesday morning and heard nothing, but tried that same lead two days later and they responded back almost immediately? That’s not luck — there’s some science behind why this happened. According to research from James Oldroyd and InsideSales.com, effectively reaching out to prospects comes down to one thing: timing. For example, did you know 4-5 p.m. had a 164% better connection rate than 1-2 p.m.? Or that connection rates drop by 400% if you respond in 10 minutes instead of five?The following infographic reveals the best times and days to connect with and respond to prospects. Science and data are starting to dominate sales. Are you keeping up?