7 Myths And Misconceptions About Beacons 

Three years have passed since the introduction of Apple’s iBeacon technology, and most marketers are certainly aware of beacons by now. But plenty of confusion persists, both within the industry and without. Below, myth-busting seven of the most common misconceptions about the proximity devices.Beacons are collecting and tracking my infoNope. Beacons simply broadcast a signal that can be picked up by a mobile app when a customer has Bluetooth turned on. Beacons allow mobile apps on both iOS and Android to “listen” for beacon signals in the physical world and then react accordingly.For this communication to happen at all, users must opt-in on the app level to allow beacon interactions. If you don’t opt in, nothing happens; if you do, then it is possible for the beacon know location your device’s location within a finite area and send contextual messages.In other words, beacons aren’t “watching” and recording your every move — and any communication they have with your device happens on an opt-in basis only.Additionally, with beacons that broadcast URL’s directly to your phone — such is the case with Google’s Eddystone format — there is no trace of the interaction between the beacon and your device whatsoever.Learn more about the basics of beacon communication, here.Beacons are insecure when it comes to data breachesWhile there hasn’t been a large-scale data breach involving beacons, multiple providers are already developing ways to make the emerging technology even more secure.Proximity tech provider Kontakt.io has prepped a series of security features meant to protect the systems the sensors rely on from the most common forms of hacking. The company vowed in late 2015 that its latest beacons were resistant to all types of data breaches.

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