5 Ways to Track Your Brand’s Impact on YouTubePR News

When you put your content on YouTube, you have the potential to reach a global audience. With a billion viewers and many billions of videos, YouTube can deliver your message to the world with a single click. The downside of this is that you are just as likely to get lost in the shuffle as you are to rise above the clutter. How do you know if you are making a dent?Image: e-nor.comThere are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy. Victoria Lim, managing editor, public relations & editorial content at Walt Disney World, and featured speaker at PR News’ Visual Storytelling Boot Camp in Huntington Beach, CA on Feb. 25, shares some tips on measuring your impact on YouTube.

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