4 ConAgra Brands Among New Amazon Dash Button Launches 

ConAgra’s Hunt’s tomatoes, Slim Jim meat snacks, Orville Redenbacher’s popcorn and David sunflower seeds are today introducing the first Amazon Dash buttons in those categories.They are among a new wave of brands being introduced in the Dash program as it marks its first anniversary, Jonas Paretzkin, director, emerging technologies and e-commerce for ConAgra, tells Marketing Daily.Consumers stick the adhesive-backed, WiFi-enabled Dash devices up in their homes to enable push-button replenishment ordering of their favorite brands through Amazon.The range of available products during the initial testing months of the program has been limited: About 500 items from 29 brands were being offered as of last October. However, the offerings have continued to expand, and as of March 31, the number of brands with buttons has been tripled to more than 100, Amazon announced.While Amazon has been tight-lipped about the sales results to date, it did report that Dash orders had grown by more than 75% in the past three months. The company had shipped an estimated 300,000 to 500,000 of the buttons as of last October, Piper Jaffray analyst Gene Munster reported to Bloomberg.Reflecting a business model that includes the costs and logistics of shipping and depends on volume and frequency for maximum profitability, the offerings have been dominated by nonperishable staples that need regular replenishment.

Source: 4 ConAgra Brands Among New Amazon Dash Button Launches 04/01/2016

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