10 Ways Beacons Will Change SEO 

Beacons, the in-store devices that help retailers communicate with consumers on their mobile devices and theoretically enhance the in-store shopping experience, could mean big changes in SEO as they evolve. First and foremost, given the interaction can only occur when consumers are within a specific geographic range, beacons will increase the importance of local search – and they may force businesses to make local more of a priority in order to influence potential customers about where they want to go to o

Source: 10 Ways Beacons Will Change SEO | Search Engine Journal

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