Choosing the right analytics platform is essential. After all, the product you choose will be helping leaders make critical business decisions for years to come – that’s if you get it right.CIO March 2016 digital issueDownload the March 2016 digital issueInside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more!Read NowHere are 10 questions you should ask analytics vendors early in the buying process.1. Can I answer questions?It sounds very basic, but the capability to ask and answer new questions simply, not just a set of predefined questions, is table stakes.”If you’re confined to a preset view of a slice of your data and it requires going to your IT department or doing complex scripting to ask a new question, you’re not going to get a lot of value out of your analytics,” says Ellie Fields, vice president of Product Marketing, Tableau Software. “You need to live in a world where your questions are not predefined.”2. What is your experience in my industry or with my specific business issues?Expertise in analytics is not enough. You need domain expertise to get the most out of your analytics products and services. Does your vendor have a set of industry-specific data models (e.g., for consumer products, banking, insurance companies, etc.)?