10 mobile marketing trends to watch in 2017 

Interest in mobile apps (with the exception of messaging app) appears to be fading. Location-based marketing may help retailers and other brands bring in customers. And the speed at which your mobile website loads is only going to become more important.These are just a few of the mobile marketing trends experts say you can expect to see play out in 2017. To find out what you should be planning for the year ahead, we asked for input from digital marketers. Here are 10 trends these experts predict you’ll be buzzing about in the coming months.

Source: 10 mobile marketing trends to watch in 2017 | CIO

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